BARRY ”Christmas’ best friend”

ANEED Retail Solutions/Barry AB

The problem Having completed its loyal and traditional task, the Christmas Tree is off to the back yard. That’s when you are reminded that a tree on average holds half a million needles. And none of them wants to stay on the tree!! The following situation arises: the needles come off, littering the house, the apartment, the stairwell, the elevator... the wilting tree is left and forgotten in the garden, on the balcony or the patio. How do you transport a tree shedding its needles?? NOT in the car!!! Old trees are grinded and combusted or burnt as they are.

the Solution When Christmas is about to end and the tree no longer is your friend, Barry™ The Treebag takes care of every single annoying needle. This is Barry™, your friendly Christmas tree disposal bag. Barry’s main task is to make your life easier when the time comes to get rid of the Christmas tree. No more needles deeply buried in the carpet, on the porch or in the elevator. No more desperate vacuuming raids lasting until Easter. Trust Barry™ to solve your problems. The bag is made of recyclable plastic which when burnt will turn into vapour and carbon dioxide (the same as expiratory air). Barry™ Christmas!

The Product Barry™ was born during a moment of frustration and laziness. Just imagine not having to deal with these hundreds of thousands of needles!! Barry™ is the perfect Christmas cocktail present, a last extra gift under the tree or just an ingenious relief when Christmas is over. Barry™ can be found in selected stores in Sweden (its place of birth) and the Nordic and also in selected stores across Europe.

Barry™ gallery:

click to enlarge

Barry's life so far

Distribution via interior design and decoration stores, i.e. Limited channels.

Since 2003, Barry™ has been distributed at the following locations:

• R.O.O.M. (Stockholm, Gothenburg, Oslo, Copenhagen)
• Designtorget (11 stores)
• Household (Uppsala)
• VålaMagasinet (Uppsala)
• Stockhome (Stockholm)
• Carl Malmsten (Stockholm)
• Several smaller interior design/home furnishing stores across Sweden.
• As corporate present, but also sports clubs and tree-dealers.

ALL distribution channels work. Time to expand.

Barry's Future

More than 10 million Xmas trees are sold in the Nordic countries every year.

The same figure for Germany, UK, Benelux, France, Poland and the U.S. is > 200 million trees

Barry™ is a part of Xmas – and an article that should be available at retailers and Supermarkets

Christmas article or just a cleaning aid – or just Christmas’s best friend.

Availability is key – everybody needs Barry™.

Display stand in stores to make handling easy!

Said about Barry™

”Barry is the bag that swallows the entire tree – needles and everything. Simple and innovative.”
Swedish Design Association (Svensk Form)

”Barry is the tree lovers’ best friend – you stuff it down when Christmas is over, then you calmly
transport the whole package with zero risk of littering your house or your car.”
Allas (Weekly magazine)

”It works! I say: It is totally OK!”
Home at last (Äntligen hemma) , TV show on TV4

”Forget the needlish hell when the tree dries up and dies after a strenuous christmas in a ”desert dry”
living room”
Aftonbladet (Swedens largest evening paper)

”The funniest idea I’ve seen in 10 years!!”
Solveig Bergholm, Purchasing Manager, ROOM/Habitat Stockholm

”We LOVE Barry!!”
Malin Löfmark, Head of Marketing, DesignTorget (Sweden’s ”Design Mecca” )